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Optimizing Human Happiness Through Science

JOYD Foundation

 The JOYD Foundation is the charity arm of our brand and an ACNC-registered charity. 100% of donations go directly to health promotion, mental health initiatives, free optimisation resources, and suicide prevention.

Our aim is to create a lasting global impact on human happiness and suicide prevention. To achieve this, we work with leading researchers and individuals to build a practical, science-backed roadmap for human health and optimisation. All resources and findings are shared freely with the public.

For full transparency, we publish all use of funds on the ACNC website.

Health Promotion Focus Areas

Promoting exercise as a frontline defence for mental health

Strengthening social connection and reducing loneliness

Sharing health information freely from experts and inspirational people

Education on nutrition and lifestyle factors that support mental health

Building purpose, meaning, and long-term life satisfaction

Meet Our Team

Johnny Debnam

Founder & Director

Johnny is a researcher, mental health advocate & innovator.

Ryan Chatfield

Director & JOYD Foundation Board Member

Ryan Chatfield is a filmmaker and creative strategist.

Nicole Hann

JOYD Foundation Board Member

Nicole Hann is a Counselling Psychologist and board member of the JOYD Foundation

Our Values

Scientific Integrity

Every claim we make is backed by peer-reviewed research. We are teaming up with some of the best minds on our planet to make a global impact on human happiness and suicide prevention.

Free Access

Mental health support shouldn't be a luxury. We offer free resources, free community events, and publish all research findings publicly.

Authentic Connection

We connect with community members who have lived through real world experiences, wellness experts and researchers and share that knowledge freely.

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