Find Your Path to Human Happiness
Evidence-based mental health support, community connection, and wellness resources to help you thrive
JOYD exists to help people discover genuine happiness through science-backed research, community support, and accessible mental wellness resources.
We’re building a movement that combines cutting-edge mental health research with real-world support systems, because everyone deserves to feel joy.
What We Do
Fund Critical Mental Health Research
The JOYD Foundation is funding a comprehensive Human Happiness Study to uncover the proven pillars of mental wellbeing. We’re partnering with leading mental health researchers, experts, and some of the happiest people on earth to identify what truly drives human happiness and we’ll share every finding freely with the world.
Provide Evidence-Based Wellness Solutions
We develop evidence-based supplements to support mental wellbeing and physical performance. Every ingredient is selected for its proven effectiveness and backed by scientific research.
Beyond supplements, JOYD creates films, videos, education, and real-world experiences that promote understanding, connection, and resilience. Our work focuses on preventing harm by addressing known contributors to mental distress, including chronic stress, poor sleep, social disconnection, and low physical activity.
The 727 Run:
Our Flagship Initiative
Running for Those We've Lost
Every year, 727,000 people tragically take their own lives. That’s 727,000 families devastated, 727,000 lives that deserved support, connection, and hope.
727,000 steps to honour those we have lost and fund research into the Pillars of Human Happiness study that will optimise and save lives.
Every step tracked. Every dollar fuels research, science backed tools and real change.
Not one more life lost, that’s our mission.
How It Works
Founder Johnny Debnam runs daily, documenting his 727k steps journey
YOU can join by contributing your own steps to the team 727k
Log your run, share a 30-second video on why, become part of the movement
100% of funds go directly to human happiness research
Why JOYD Exists
JOYD was created to help people find happiness through science, community, and purpose. Our mission is to uncover the proven Pillars of Human Happiness and make them freely available to everyone, to optimise human happiness globally and prevent the loss of 727,000 lives each year.
The idea began with our founder, who turned personal struggle into a mission to help others heal. Today, JOYD brings together experts, researchers, and communities to build a happier, healthier world.
Explore Mental Wellness With JOYD
If you’re searching for ways to improve your mental wellbeing, boost mood naturally, or find a supportive community, JOYD offers inspiration grounded in science. We share evidence-based research, resources, and real stories to help people feel happier, healthier, and more connected.
Get Involved:
• Support global mental health research
• Join our wellness community and events
• Take part in the 727K Run for Human Happiness
• Subscribe for research updates and wellbeing insights
