Optimising Human Happiness.
Science-based supplements and evidence-based mental health initiatives working together to improve how people perform and live.
JOYD exists to help people discover genuine happiness through science-backed research, community support, and accessible mental wellness resources.
We’re building a movement that combines cutting-edge mental health research with real-world support systems, because everyone deserves to feel joy.
What We Do
Fund Critical Mental Health Research
The JOYD Foundation is funding a comprehensive Human Happiness Study to uncover the proven pillars of mental wellbeing. We’re partnering with leading mental health researchers, experts, and some of the happiest people on earth to identify what truly drives human happiness and we’ll share every finding freely with the world.
Provide Evidence-Based Wellness Solutions
We develop evidence-based supplements to support mental wellbeing and physical performance. Every ingredient is selected for its proven effectiveness and backed by scientific research.
Beyond supplements, JOYD creates films, videos, education, and real-world experiences that promote understanding, connection, and resilience. Our work focuses on preventing harm by addressing known contributors to mental distress, including chronic stress, poor sleep, social disconnection, and low physical activity.
The 727 Run:
Our Flagship Initiative
Running for Those We've Lost
Every year, 727,000 people tragically take their own lives. That’s 727,000 families devastated, 727,000 lives that deserved support, connection, and hope.
727,000 steps to honour those we have lost and fund research into the Pillars of Human Happiness study that will optimise and save lives.
Every step tracked. Every dollar fuels research, science backed tools and real change.
Not one more life lost, that’s our mission.
